PUBLIC SPEAKING
BOOK ALESSANDRO MARRAROSA FOR YOUR EVENT OR CONFERENCE
Keynote Speeches
Alessandro Marrarosa is a business consultant, corporate coach, digital strategist, educator, and visionary. With his motto "From idea to implementation", Alessandro has proven his ability to bring ideas to life and lead both his own and his clients’ projects to success. He has a deep understanding of the challenges SMEs face and supports them with conviction and efficiency.
Since 2012, Alessandro has delivered numerous successful presentations (both live and virtual) on a wide range of topics. He is available for 60- and 90-minute talks on the following subjects:
- Innovation and digital transformation
- Effective marketing strategies for businesses
- Leadership and entrepreneurial skills development
- Growth strategies and global expansion
- Digitalization and the impact of emerging technologies
Forget the Sales Funnel, Start Your Flywheel – 60 minutes
Most companies rely on sales funnels — predefined sales processes to generate new business. As of 2023, most sales funnels are outdated, archaic, and actually work against the goal of acquiring new customers. Nearly all companies want to generate more word-of-mouth leads. HubSpot's Flywheel leverages force and friction to help you harness your existing customer base to generate more business.
This presentation will explore:
- The changes in new business development over the past decade
- Why the sales funnel is officially obsolete
- What a flywheel is and how it works
- Why your customers are more powerful than your sales team
- How to implement a strategy to generate more WOM (Word of Mouth) leads
The Inbound Organization – 60 or 90 minutes
Hear from Alessandro Marrarosa, HubSpot certified since 2019, as he presents an overview of how buyer behavior has shifted over the past 20 years and outlines the most significant change that will impact business in the 21st century. Marrarosa explains the fundamentals of the inbound philosophy and why it should be a top priority for business leaders around the world. Since 2014, INBOUND has evolved from simply a marketing activity into a full approach to sales, service, and operations — creating a customer-centric model for growing your company is more important than ever. This is a great session for salespeople, marketers, and executives who are curious about Inbound or want to elevate their processes and use Inbound as a competitive advantage.
The Inbound Organization covers:
- What is Inbound and how does it work?
- The leadership principles of the Inbound philosophy
- Becoming a mission-driven organization
- Inbound culture and cross-department alignment for success
- How to get started and how to scale
How to Sell (Even If You've Never Sold Before) – 60 minutes
Selling is a fundamental skill for all entrepreneurs, yet it’s rarely taught in a formal academic setting. Sales have evolved over the past decade, and everyone — in any business — should know the basics of selling. Alessandro Marrarosa has been involved in the SME ecosystem for over twenty years, working with hundreds of successful companies. This presentation delivers 60 minutes of fast, practical insights to help you get started in sales.
How to Sell (Even If You've Never Sold Before) covers the following topics:
- What is modern selling and why does it matter?
- Overcoming the fear of selling
- The basics of prospecting, sales calls, and achieving positive outcomes
- Three tips for your next sales call
- Great sales resources to learn from
Navigating the Entrepreneurial Journey: From Idea to Implementation – 60 minutes
In this presentation, Alessandro Marrarosa will share his personal and professional experiences in entrepreneurship and business coaching. Through real-life stories and lessons learned, Alessandro will illustrate how to turn an idea into a successful project. This presentation offers an overview of the entrepreneurial journey — from the early stages of ideation and planning, to implementation and growth. Alessandro will also share his unique approaches to overcoming common challenges entrepreneurs face along the way.
Navigating the Entrepreneurial Journey: From Idea to Implementation covers the following topics:
- Identifying and evaluating entrepreneurial ideas
- Strategic planning and business plan development
- Idea implementation and business launch
- Overcoming common challenges in the entrepreneurial journey
- Business growth and scalability
- The role of business coaching in entrepreneurial success
- Lessons learned and practical advice for aspiring entrepreneurs
Lighting the Path to the Future: Digitalization as a Catalyst for Business Success – 90 minutes
In this presentation, Alessandro Marrarosa will explore the crucial role of digitalization in shaping the future of businesses. He will discuss how digitalization can improve efficiency, boost productivity, and create new business opportunities. Through real-life examples and case studies, Alessandro will demonstrate how companies can leverage technology to remain competitive in an increasingly digital world. This presentation provides a clear vision of the digital future and offers practical strategies to help businesses successfully navigate this evolving landscape.
Lighting the Path to the Future: Digitalization as a Catalyst for Business Success covers the following topics:
- Understanding the importance of digitalization in today’s business world
- How digitalization can enhance efficiency and productivity
- Using technology to create new business opportunities
- Case studies of companies that have successfully embraced digitalization
- Strategies for successfully implementing digitalization in your business
- Overcoming common challenges in the shift toward a more digital operation
- A vision of the future of digitalization and its impact on the business world